January 8, 2025
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A message from the president of Endy
By Jason Cassidy
Dear Canada,When the federal government announced a GST/HST holiday with a list of essential goods that would be exempt from tax, we couldn’t help but notice that there was a major “essential” missing from that list: Mattresses.But what is more essential to your health than sleep?Regardless of your political stripes, a good night’s rest is something that we all need and deserve. Today, we here at Endy are putting comfortable sleep on Canada’s list of essential items.Nearly one-third of Canadians report not feeling satisfied with their sleep. With the rush of the holidays now behind us, there is no better time for Canadians to get back to the basics and focus on the undeniable role that sleep plays in our lives.Endy is Canada’s original mattress in a box, made right here at home for the last ten years. Since starting this business, we’ve heard from thousands of you that your lives have changed for the better thanks to a good night’s rest. So while better sleep may not officially qualify for the GST break, we’re taking 13% off all Endy mattresses now through January 17.It all comes down to good sleep, and having the mental and physical fortitude to face the day ahead with everything you’ve got. Great sleep allows you to rise to shine. It doesn’t get any more essential than that.Jason CassidyPresident, Endy
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