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Best sleep of your life or your money back. Try the Endy Mattress for 100 nights, risk-free!

Our Story

Every Canadian Deserves A Better Night's Sleep.

It Started With a Simple Belief:

In 2015, we launched Canada’s first mattress-in-a-box—redefining comfort, quality, and convenience to make great sleep accessible to all. What began as a bold idea has grown into Canada’s leading online mattress brand, trusted by over a million sleepers from the Rocky Mountains to Rocky Harbour.

At Endy, we don’t just help you fall asleep—we help you Rise to Shine.

Endy Hybrid Mattress on an Endy Curve Bed Frame.

Every Endy mattress is proudly crafted in Canada using thoughtful and responsible manufacturing practices. From the first layer of foam to the final stitch, each mattress reflects the care, precision, and craftsmanship Canadians are known for.
Made with CertiPUR-US® certified foam—free from harmful chemicals and emissions—our mattresses meet the highest standards of safety, durability, and comfort. It’s our way of ensuring you sleep soundly on a product that’s as responsibly made as it is comfortable, night after night.

2015

Endy is Founded in Toronto

In January, driven by a shared vision to help every Canadian sleep better, entrepreneurs Mike Gettis and Rajen Ruparell launched Endy, making high-quality sleep more accessible from coast to coast. Not long after, the very first Endy Mattress was delivered in March, marking the beginning of redefining and revolutionizing the way Canadians sleep.

2016

Benchmark for Innovation

Endy was named one of Techweek’s Top 100 Innovators, an early sign that we weren’t just delivering better sleep, but challenging industry norms and setting a new standard for what Canadians could expect from their sleep.

2017

First Launch to First Million

May marked our first product expansion with the launch of the Endy Pillow, designed to pair perfectly with our bestselling mattress. With the momentum continuing to build, November marked an extraordinary milestone: securing a $1 million investment on Dragon's Den, the show's biggest deal to date.

2018

Levelling Up

In September, Endy was named Canada’s fastest-growing retail startup and earned a spot on the Startup 50 list. Just a few months later, in December, we reached another major milestone by joining the Sleep Country Canada family in one of the country’s largest e-commerce acquisitions.

2020

Comfort for Frontline Workers

In a year defined by uncertainty, we turned our focus to care. With our Healthcare Heroes Giving Campaign, Endy delivered new mattresses to frontline workers at more than 80 hospitals nationwide.

2022

Say Hello to Hybrid

In August, we introduced our second mattress, the Endy Hybrid, combining our signature Endy foam with durable pocket springs to deliver even more personalized support and comfort.

2023

From Online to In-Store

In November, we opened our first retail store in the GTA, giving customers a chance to see, feel, and experience our products in person.

2024

Big Wins

From our Adjustable Bed winning Product of the Year in February, to the launch of our most expansive product line, the Endy Bedroom Collection, in October, customers gained more ways than ever to build their dream sleep setup. We also opened stores in Halifax and Edmonton, and in November, we were named a Great Place to Work® for the sixth year in a row.

2025

A Year of Game-changers

We celebrated our first decade, partnered with iconic Canadian brand Tim Hortons for Roll Up To Win, and expanded our reach with the WNBA and Canadian star Aaliyah Edwards. It was a year that deepened our national roots and celebrated where we came from. As we grow, our promise stays the same: to help Canadians get a good night’s sleep—today, tomorrow, and all the years to come.

We've Donated Over 24,000 Mattresses to Canadians in Need

As a proudly Canadian company, we're here to make great sleep more accessible for everyone, from coast to coast.For over 10 years now, we've partnered with charities and non-profits nationwide to donate new and gently used mattresses to refugees, survivors of domestic violence, and newly housed youth. In 2025, we committed $25,000 in Endy products to Canadian Connections, a Toronto-based charity helping newcomers in need set up their first homes in Canada.

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