Wake Up and Win: Endy Partners with Tim Hortons on Roll Up to Win

By Jordyn Weinberg

At Endy, we know that great mornings start with great sleep. Our mission has always been to help Canadians wake up feeling refreshed, energized, and ready to tackle the day. Now, we’re taking things one step further with a new partnership that could help you upgrade your mornings in a big way!This year, Endy has teamed up with Tim Hortons for Roll Up to Win™, one of Canada’s most beloved contests. Starting February 24, lucky Canadians will have the chance to win exciting Endy prizes like one of 50 FREE Endy Mattress or one of 100,000 $50 gift codes to Endy.com.

What is Roll Up to Win™?

Roll Up to Win™ is Tim Hortons’ annual promotion that gives customers a chance to win fun prizes by enjoying their favourite beverages and snacks. This year, there are many ways to play: Tims guests can enter through the Tim Hortons app or by rolling up the rim of specially-marked contest hot beverage cups, where millions more great prizes await, while supplies last.

Endy Prizes you Can Win

We’re excited to bring our cozy sleep essentials to the Roll Up to Win™ prize pool. Here’s what’s up for grabs:

A FREE Endy Mattress: Upgrade your sleep experience with our Canadian-made mattress designed for comfort and support.
$50 at Endy.com: Save on Endy sleep essentials to help you create the perfect sleep environment.

Whether you’re winning a brand-new mattress or putting $50 toward dreamy bedding, these prizes are all about better sleep and brighter mornings.

How to Play

Ready to roll? Here’s how to get started:

Download the Tim Hortons app and register (if you haven’t already).
Purchase any eligible item.
Roll up your virtual cup in the Tim Hortons app, or—while supplies last—get your hands on a physical Roll Up to Win™ cup for the chance to win!

Roll as many times as you want to maximize your chances of winning Endy sleep essentials and other exciting prizes!

Perfect Pair in Canada

Tim Hortons and Endy share a deep commitment to quality and proudly call Canada home. We’re excited to come together to help Canadians wake up on the right side of the bed—whether it’s with a cozy Endy mattress or a warm Tim Hortons coffee in hand. This partnership is all about celebrating the little things that make mornings better for Canadians from coast to coast.

How the Endy Team Unrolls Their Mornings

At Endy, we believe a great morning starts with a great night’s sleep. Here’s a peek at how some of our team members kick off their day:Paige, Customer Care

"My mornings go something like this: Wake up. Kiss my husband. Make the bed. Freshen up. Hug my son, make him a snack & send him off to school. Pet the dog. Walk the dog. Check emails while I have my go-to order, a Tim Hortons Spinach & Feta Egg Pastry. Then I put my gloss on, and get to work!"

Ron, Customer Care

"I usually wake about a minute or two before the alarm and sit up in my adjustable bed to check my emails (anything to stay in bed longer). Once I'm finally up & ready to go, I hit Tim Hortons for my Americano and a bite, then back to the home office to begin my day."

Roll Up, Wake Up and Win!

Whether you’re looking for better sleep, a smoother morning with your Endy mattress, or just a little extra joy with your coffee, this partnership is here to make it happen. So grab your Tim Hortons and get ready to Roll Up to Win™.Rules apply. Canada only. No purchase necessary. Starts February 24/25 and ends March 23/25, cup roll period will close once cups have been depleted (check in-restaurant before ordering). Open to residents of Canada aged 13+ (14+ in Quebec). Registered Tims Rewards account required to reveal digital rolls. All digital rolls must be revealed by April 4, 2025. Skill-testing question required. See www.rolluptowin.ca or visit the app for full contest rules and regulations. ©Tim Hortons, 2025.

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